ATARA

NFT|VFX|META|ART

Ataraxia is the greek state of tranquility. The digital creative ATARA manifests this goal of balance and an eternal search for knowledge. The award-winning computer graphics artist and technologist Johannes Saam is behind the alter ego, creating, consulting, and conceiving experiences for storytellers, brands, and the metaverse.
The above is a recent generative sketch, exploring different growth algorithms, constantly evolving, seeking to create a digital habitat for healing dreams and desires.

NFT PROJECTS


SERENE ANIMO - Trip in space-filling curves.

The first collection in the series dives deep into the ideas of space and its ambivalence for human existence. Atara and Geneticchain are bringing a unique collection to life that features bold shapes and color and subtle differences between art pieces, inspiring collectors to ponder the deeper meanings of being human. Creating a trance-like state by looking and getting lost in the art allows enthusiasts and casual cosmonauts of more profound levels of the human experience to assemble. It is forming a community and getting to the childlike state of wonder needed to grasp the concepts of the human condition in the multiverse.Explore the projects main page for a live preview and detailed explanataion
The basis for the collection is the work of German mathematician David Hilbert. His discovery of his type of space-filling curves in 1891 inspired Atara to explore its unique, fractal properties. With a Hausdorf dimension of precisely two, this piecewise linear curve fills all of the space in any dimension if subdivided long enough. Curves like this reflect the eternal search for truth in the universe. Every spectrum, the one-dimensional range of sound, the two-dimensional canvas of a picture, and the three-dimensional extents of a sculpture are all taken by the one formula, the one curve, to fill them all with life.
Anchored on the Hilbert curve as a concept, Atara defines different distance fields to represent the curves best in this medium of procedural art. From there, a hallucinatory play on colors connects the human psyche and the mathematical concepts, creating a trip solely induced by the idea of space itself.


SACRA SANATIO - Healing sacred geometry.

The follow-up project will use similar ideas and techniques to elaborate on the concepts of sacred geometry. From a single curve, Atara expands to more complex shapes slowly. Exploring the connection that people had over centuries with those shapes and their meaning, spiritually and mentally, will be the heart of the second collection. Multiple layers of complexity are generated for the collectors to enjoy and ponder over. They are maybe adding even new shapes to the ever-growing atlas of sacred geometry.
Interactive preview available now!


Luxy Genesis

As a first project under the ASTRONAUT WANTED umbrella, Atara is collaborating with JOSH to bring the genesis collection of the multi-chain marketplace luxy.io to life. Design, concept, and production were all done by the duo. It uses vfx techniques to ensure an optical look and a playful logo. Over 10000 unique assets were created. Collaboration is critical in the web3 environment. And this is only the first of many projects that will benefit from a long tradition in film and advertising.




Arbor curationum

The latest generative art project of ATARA. It is branching out into the world of procedural growth and fractals in nature. With a deep understanding of nature's power, beauty, and value, ATARA will explore serene Forrest, healing crystals, and trippy visuals. The collection will feature 3D geometry alongside each generative NFT enabling collectors to use pieces in the Metaverse and keep growing the utility of the collection. The project is going is currently in development, and a concise preview is available at the top of the page.



AI-ART PROJECTS


Face Forward

The Face Forward Project shares intricately designed pieces that utilize a cutting-edge, procedural art generation framework created by ATARA for Framestore to integrate digital elements into the photography. Neural rendering techniques are mixed with bespoke design layers to archive the final look. Framestore's virtual assistant allowed Sandro to connect with his subjects more profoundly and meaningfully by understanding their dreams and aspirations. The framework then took individual statements about each teen’s vision for the future and combined them with mathematical patterns to generate a unique art piece the subject could keep forever. ATARA collaborated with Framestore and Ogilvy to design and develop the software stack needed to allow a neural assistant to live in a symbiosis between people and the world of mathematical algorithms.



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